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True romance! One of the world’s oldest Valentine's cards sells for 36 TIMES ESTIMATE

Posted on 14/02/2019 in Press Coverage

True romance triumphed today when one of the world’s oldest surviving Valentine cards sold for 36 times its estimate at auction

The 230-year-old card, which dates back to 1790-1810, went under the hammer at Derbyshire’s Hansons Auctioneers with an estimate of £200-£300.

However, after a lovestruck bidding battle involving two phone bidders and internet bidders from Europe and America, the centuries-old message of love secured a hammer price of £5,800. With buyer’s premium and VAT, the total price paid will be £7,192.

The Valentine was brought by phone bidder Jakki Brown, 54, from London. She fell in love with its historical significance – and greetings cards are her life.


She is editor and co-owner of London’s Progressive Greetings, the market leading trade magazine for the greeting card industry and official journal of the Greeting Card Association. She is also the editorial director and joint managing director of Max Publishing and joint general secretary of the Greetings Cards Association.

She said: “I’m so happy. I was convinced I would be outbid.I was so nervous about the sale, I hardly slept the night before.

“I’ve bought this because I really believe in the art of card sending and to buy this on Valentine’s Day makes it extra special. I will use it to promote the art of sending greetings cards. This year is the 100th anniversary of the Greeting Card Association.


“For me, this Valentine is a wonderful example of an enduring British tradition. I will never sell it.”

She plans to treasure it alongside another collector’s item in her possession. In 2005 she bought the first ever commercially produced Christmas card that Sir Henry Cole published in 1843.

The Valentine, which dates back to the reign of Mad King George III, is effectively a piece of folded paper. On the front is a drawing of hearts and a dove carrying a sealed envelope.Though the paper is damaged and torn in places, it’s handwritten declaration of love has stood the test of time.

In keeping with the types of messages sent during the Jane Austen era, the front of the message reads: “Farewell you sweet and turtle dove. On you alone, I fixed my love. And if you never can be mine. I never can no comfort find!”

Inside, a handwritten verse reads:

‘Life they say is but a span

Let’s be happy while we can
Life is short then don’t decline
Therefore make your choice today
Let me pray thee to be mine
Oh my dear sweet Valentine
You are not sure my dearest dear
Of a Valentine next year
Pray thee answer by a line
If you will be my Valentine.’

The message was sent toAnn’, at Hartwell House in Aylesbury, Buckinghamshire, more than two centuries ago.

It was discovered by Charles Hanson, owner of Hansons and a familiar face on TV’s Bargain Hunt and Celebrity Antiques Road Trip. It was among a collection of around 200 mainly Victorian and Georgian greeting cards which belonged to the late Lawrence Randle, a keen philatelist and card collector who died at the age of 88 in 2009.

His son Oliver Randle, a retired computer service manager from Newbury, said: “My father collected most of these cards in the UK between 1949 and 1990 before moving to South Africa on his retirement.

“Throughout his adult life he visited many towns and took great pleasure in finding items of interest, overlooked by others, in large boxes of unsorted cards.”

Ms Brown said: “I grew up in Kintbury, a village very close to Newbury where Oliver was keeping the collection safe.”

Mr Hanson said: “Romance isn’t dead – it’s flourishing, especially in the heart of Derbyshire. It’s wonderful to know this Valentine is set to be delivered to a woman who truly appreciates its deep significance.

“It’s one of the oldest Valentine cards in the world. I decided to sell it on February 14 to honour everlasting love.”

The Valentine was sold at Hansons Auctioneers, Heage Lane, Etwall, Derbyshire, on February 14. Other Valentines from the same private collection will be sold in Hansons’ Spring Fine Art Library Auction on April 1. To find out more, email [email protected].